Reaching New (x)Heights

The objective of this project was to develop a campaign concept that would establish a cohesive brand identity for promoting the 2020 portfolio show of the design studies program. The purpose of this brand identity is to encompass the entirety of the program, necessitating a broad idea that encompasses all design disciplines. The Reaching New (x)Heights campaign symbolizes students attaining significant milestones in their lives, whether it be advancing in their careers or achieving personal goals. Given the fundamental role of typography in design, it has been thoughtfully integrated into the poster design.