Project Type: Event Advertising Campaign
Client: School Project
The goal of this project was to create a campaign concept that will provide a brand identity that can be used to promote the 2020 portfolio show for the design studies program. The goal of this brand identity is to represent the entire program as a whole, so the idea must be broad enough to cover all areas of design. The Reaching New (x)Heights campaign represents students reaching a new ‘height’ in life. It can be a new height career wise, or just reaching a new life goal. The aspect of typography is important in all areas of design which is why it is incorporated into the poster.