Project Type: Product branding, Strategy, and Advertising
Client: School Project
Date: 2019
Uncorked was done in my advertising design class; this project is based on product branding, strategy, and advertising. We had to choose an existing project category and invent our brand within it. The product created was a wine company targeted at the 18-25 age demographic. Through surveys, the results in this demographic were not very knowledgeable about wine. They often felt overwhelmed or intimidated when purchasing wine. Most people from the demographic said they drink wine based on the look of the label and price. This new brand created is called “Uncorked.” This brand is under $20 a bottle, and it is a screw top. This screw top is convenient for this demographic because most do not drink wine, so not everyone has a corkscrew. This brand is sophisticated yet fun. Neon lights inspire the logo and packaging, and the bright colours pop against the dark background making out very eye-catching. The distinctive labelling style makes it stand out against other bottles on the shelves at a liquor store. The ads shown are social media ads built for apps such as Instagram. The ads will be run through social media platforms as that is where the target audience spends the most time. The brand gets its sophisticated look from the clean typography and minimalism to balance out the bright colours chosen. The bottles are educational when you read them, so the buyer has more of an idea of what they are buying to reduce hesitation. The bottles also include food pairings to go with the wine chosen, leading customers to try different parings and add interest to purchase new kinds to try out.
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